The Strategy

Create a consistent retail experience across all locations by combining natural materials with Livid's industrial aesthetic, while supporting the rollout with community-focused events and digital storytelling.

Activation Highlights

• Three retail window installations

• Custom visual merchandising concepts

• Natural materials & industrial styling

• Oslo launch event

• Live shoe customisation

• DJ & drinks

• Giveaway campaign

• Social media campaign

• Community engagement

Results & Impact

The success of the activation strengthened the relationship with Livid, leading to continued collaborations, future activations and negotiated premium retail placements as part of the partnership.

• Stronger brand awareness within the Norwegian lifestyle market.

• Multiple styles exceeded sales expectations, leading to additional orders from the retailer.

• Hundreds of visitors engaged with the window displays each week, generating significant interest in the brand.

• Increased demand and product enquiries from consumers who were previously unfamiliar with KEEN.

• Strengthened the partnership with Livid through a successful multi-week activation.

Key Learnings

Strategic retail partnerships can reshape how consumers perceive a brand. By aligning KEEN with the right environment, audience and storytelling, we demonstrated that outdoor functionality and contemporary fashion can naturally coexist.