Building KEEN's Lifestyle

Presence in Norway

A strategic retail rollout designed to introduce KEEN to a new audience by bridging outdoor performance with contemporary fashion and design.

The Strategy

Create a consistent retail experience across all locations by combining natural materials with Livid's industrial aesthetic, while supporting the rollout with community-focused events and digital storytelling.

The Opportunity

The ambition was to reposition KEEN within the Norwegian lifestyle market by partnering with Livid - a premium retailer known for its clean aesthetic, industrial interiors and strong focus on craftsmanship, sustainability and timeless design.

The objective wasn't to make KEEN more fashionable - it was to place KEEN in environments where people could discover the brand in a new context.

My Role

  • Project Management

  • Retail Development

  • Partnership Management

  • Visual Merchandising

  • Window Design

  • Graphic Production

  • Budget Coordination

  • Event Planning & Execution

  • Production Coordination

Activation Highlights

  • Three retail window installations

  • Custom visual merchandising concepts

  • Natural materials & industrial styling

  • Oslo launch event

  • Live shoe customisation

  • DJ & drinks

  • Giveaway campaign

  • Social media campaign

  • Community engagement

Partner
Livid

Markets
Oslo · Bergen · Trondheim

Duration
3 Weeks

Budget
+30.000 DKK

Results & Impact

The success of the activation strengthened the relationship with Livid, leading to continued collaborations, future activations and negotiated premium retail placements as part of the partnership.

  • Stronger brand awareness within the Norwegian lifestyle market.

  • Multiple styles exceeded sales expectations, leading to additional orders from the retailer.

  • Hundreds of visitors engaged with the window displays each week, generating significant interest in the brand.

  • Increased demand and product enquiries from consumers who were previously unfamiliar with KEEN.

  • Strengthened the partnership with Livid through a successful multi-week activation.

Key Learnings

Strategic retail partnerships can reshape how consumers perceive a brand. By aligning KEEN with the right environment, audience and storytelling, we demonstrated that outdoor functionality and contemporary fashion can naturally coexist.

Reconnect with your body and mind as you escape the noise of everyday life.
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

How It Works

  • Browse our upcoming events to find the one that feels right for you. We host events year-round in all different locations and climates.

  • Sign up and pay all required fees to reserve your spot. If plans change, you can cancel up to 14 days before the retreat start to receive a 50% refund.

  • After booking, we'll send you a Welcome Packet with everything you need to know—detailed schedules, packing list recommendations, add-ons to consider, and more.

  • We'd recommend booking your transportation to and from the event as soon as possible, to ensure you can arrive without any complications or delays.

  • Now all that's left to do is pack your bags and get excited for your new adventure.

Book Your Stay

Register