ROSKILDE FESTIVAL

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

My Role

Working as part of the Scandinavian marketing team, I was responsible for the project's visual direction, retail experience, production planning and on-site execution.

My Responsibilities

  • Brand Experience

  • Retail Experience

  • Budget Coordination

  • Visual Merchandising

  • Event Execution

  • Production Management

  • Stakeholder Coordination

Market

Denmark

Duration

4 months

Budget

+250.000 DKK

Team

Scandinavian Marketing Team + External Partners

Role

Project Coordinator

Activation Highlights

  • KEEN Festival Booth

  • Shoe Customisation Studio

  • Interactive Brand Quiz

  • Three Hosted Events for Influencers & Retail Partners

  • Backstage Village Activation

  • Social Media Content Production

  • Live Content Creation (Professional Photographer & Mobile)

  • Retail & Merchandise Experience

The Process

Concept → Planning → Production → Activation → Follow-up

Key Learnings

The project reinforced the importance of balancing ambition with execution. Strong planning and prioritisation create the best conditions for delivering high-quality brand experiences.

The Results

The activation generated extensive social media exposure, strong engagement across both physical and digital channels, and contributed to multiple merchandise styles selling out during the festival and online. It also strengthened relationships with retailers, creators and consumers.